There are currently 2.9 million people aged 60 and over in Australia. This number will increase rapidly over the next decade as the Baby Boomers market reaches its peak.
A Seniors Card Partnership offers you a direct introduction to the seniors market.
Australia already has more than 2.3 million Seniors Card members. And with NSW boasting the biggest number of Seniors Card Members - nearly one million and growing fast - the NSW Seniors Card Member Guide remains an influential communications tool to promote your business to seniors.
Seniors Card - An Established and Strong Marketing Tool
Seniors Card celebrates its 11th Anniversary this year and enjoys a usage rate of almost 80% among people aged over 60 and living in NSW.
Such a high degree of loyalty amongst Seniors Card Members is a reflection of the successful reputation this marketing partnership has established between the Government and the business community.
Who Can Become a Seniors Card Partner?
Any business or service with a good reputation and with an Australian Business Number (ABN) can become a Seniors Card Business Partner.
Franchise outlets must be registered under your Head Office so please contact your Head Office Marketing Manager if you wish to register to become a Business Partner.
To ensure that the high standards and integrity of the Seniors Card Partnership are maintained, Seniors Card generally requires a discount offer of a minimum 10%.
See Partner Terms and Conditions for more information.
Getting your Seniors Card Partnership started is easy.
Once your application has been approved, your business is automatically listed by category on the Seniors Card website. A Business Partner Kit containing Point of Sale material will be sent to you, along with our quarterly electronic newsletter.
The Seniors Card Member Guide is an influential communications tool to promote your business offer to nearly one million seniors.
To maximise your benefits in the Seniors Card Partnership, we invite you to advertise in the annual NSW Seniors Card Member Guide.
By advertising in the Guide, you will achieve year round consumer awareness of your business and on-going sales opportunities to an audience of nearly one million Seniors Card Members.
The Sign which Seniors Seek